Connecting with foreign travelers with a familiar face
Case Study
The challenge was to promote a new website focused on providing experiences for foreigners, aiming to create an immediate emotional connection between the advertising and the target audience.
The character “Derek” was designed and created, strategically developed after brainstorming about traits associated with foreign cultures. This character acted as a brand ambassador, facilitating empathy and cultural affinity with the international audience.
The integration of this character humanized the communication of the new services portal, achieving a direct link between the experiences offered and the expectations of the end user.
Digital Twin
We created a digital avatar made with artificial intelligence to connect with the audience
App Animations
We create interface animations for tourism platforms
Multi-Language
We optimized the creation process to include social media formats and DOOH
